Mexico's Vinte - Affordable and Sustainable Housing for BOP Customers
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Case Code: BSTR460 Case Length: 15 Pages Period: 2000-2014 Pub Date: 2014 Teaching Note: Not Available |
Price: Rs.400 Organization: VINTE Viviendas Integrales, S.A. de C.V. Industry: Construction Industry Countries: Mexico Themes: Business Strategy,Social Entrepreneurship |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In March 2014, Mexican construction company, VINTE Viviendas Integrales, S.A. de C.V. (VINTE), won two National Housing Awards for its housing projects, 'Real Verona' in Tecámac, State of Mexico, and 'Real Solare' in El Marqués, Querétaro.
The project 'Real Verona' won the first place in the category of 'Affordable Housing', in which housing projects were judged on the basis of their affordability to poor people. The other project, 'Real Solare', won the first place in the category of 'Design and Sustainable Housing Development', in which housing projects that made efficient use of natural resources and conserved the environment were considered.
VINTE was established in the early 2000s to provide affordable housing for Mexicans with low-and-middle incomes. A vertically integrated company, VINTE was involved in all activities related to construction right from land acquisition to provision of various after-sales services. The company provided a range of homes starting from US$ 27,500.
Its housing projects were built on the proprietary 'G7 Habitat' concept. As per the concept, VINTE's housing projects contained all the features that bore the hallmark of a posh residential neighborhood in a developed country. In addition, the homes came equipped with eco-friendly technologies and a PC with an Internet connection, to enable the provision of community services...
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